Tips for redesigning your website
Are you thinking it is time to redesign your website? These are some tips for redesigning your website that would help your organisation with the design process.
What is your main goal?
Before you start dreaming about all the new features you want to incorporate in your new website, you will need to carefully assess what the website will do for your organisation and how it will integrate with your overall business goals and marketing strategy?
For example, do you want to increase website traffic or simply improve your users’ experience? Do you want to expand your credibility within your industry? Do you want to intensify your social media presence?
Narrowing down your goals will allow you and your designer to focus all the energy in what really matters.
Audit your current site
After selecting your main goals for the new website, start examining your old one. Find out your average number of visitors per month, top keywords, bounce rate per month, total number of pages indexed, number of inbound linking domains and most visited pages.
By understanding your users’ behaviour you are in a great position to make decisions about what content can stay and what can be improved in the future.
What is your budget?
Now that you know exactly what you need, you will need to consider how much money will be invested. Knowing the budget before you start the redesign process will help you and your designer find an appropriate solution to meet your goals.
When deciding on budget, keep in mind that a well-designed site includes copywriting, photography, hosting, ongoing maintenance and other online services depending on your goals.
Do not forget to consider who will manage your content in the future. If you want your designer to update the site for you, make sure you ask them how much it will cost. Alternatively, consider building your website in a Content Management System (CMS) that will allow you to manage it yourself.
What do you need before the redesign process?
Most people in charge of a redesign do not consider how much information/assets they need to provide the designer before starting the redesign process.
Make sure you have a complete site map, final copy for all of the pages including online forms, gather all of the images, downloadable files, list of internal and external links and social media accounts.
How is your website going to look?
It is essential to remember that the new website is being designed for your target audience in mind, not for you or your employees. It is important to know what your target audience likes about the old website and how they use it. Most of your website users will have a general idea of what they are looking for and how to find it, so it is important to keep the overall functionality the same and solve your current shortcomings.
Do not get caught up with flashy designs. A good website layout should always prioritise function.
“Aesthetics are not the end-all, be-all of a website redesign. A new look may have some impact, but it will not be the sole factor in determining the success or failure of your online marketing efforts.” Rick Whittington, Whittington Consulting
Since April 21st 2015, Google’s mobile ranking algorithm has been favouring mobile-friendly sites. This means that a person using their phone to search the Internet will find results that are optimised for their devices.
Considering that mobile phones are the second most popular device used to browse the Internet (Global Web Index, 2014), we recommend that your new design is responsive.
Search Engine Optimisation (SEO)
SEO is a tool that you no longer can live without. This means that your keywords, page titles, URL structure, blog, outbound links and overall content can work together to create a clean and clear message that is easy for everyone to understand.