The secret to a great design outcome for a Not for Profit is to have a great design brief
Whether your job is a print design or a website design, making sure that you provide a clear and detailed brief to the designer is critical.
The attached list is what skysdesign seeks to understand with every project. The more information you can provide us with, the better the end result will be.
Here’s our top 10 tips for any graphic design brief:
1. Not for Profit organisation’s background
Insert any relevant background information of your Not for Profit and its values.
Don’t assume a designer knows your business. Write a paragraph explaining who you are and what you do. Include a summary, a brief history, the products/services you provide and distribution.
2. What is your expectation for your print publication?
Why do you need this graphic design work now? Have you relaunched? Are you about to introduce a new product?
Please specify the key message and main objectives. Please be as short as possible
3. Target audience
Be as specific as possible about your target audiences. Provide as accurate a breakdown of the demographics as possible. What is the demographic of the people you want to reach the age, gender, income, location and lifestyle?
4. Profile and Position
Describe where your product or service stands amongst the Not for Profits in your sector. What makes you different from the rest?
What is it that you’re
after: poster, promotional flyer, website, email?
What do you want to achieve with the project?
Provide all the specifications: size, where it will be used, etc.
6. Design Preferences
Describe the style would you prefer for your publication
Does this publication need to complement the organisation’s existing branding?
Is there an official corporate style guide that needs to be followed?
Do you have a particular style in mind? For example, does your publication need to be funky/youth focused, professional, conservative.
Are there elements or colours to avoid?
Copy and pictures –What copy and pictures will you need for the design? Who will be providing these?
Give your designer any past and present communication you’ve done. Tell them what worked and what didn’t.
8. Examples of relevant work
It might help to include some examples of other work you like so the designer can see what your tastes are.
Be clear about what your absolute deadline is. Ask the designer what they think is a realistic deadline and work around that. A deadline too tight may restrict creativity or may make the project more expensive – particularly, if you need to manage printing of your publication.
Ask around to find out what’s reasonable for the size of your project.